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SHOW CATEGORY

Original Late Call TV format.

Year: 2010

Realization:

Value Addes Services

Lower Thirds and Croll for TV

Call TV Formats Implementation

Night of Money

Television show broadcasted on Nova TV


 

 

 

The whole conception of the show and the game is realized by Ecard and New Games.

“Night of money” is an interactive TV game, which is broadcasted every weekday after midnight in Nova TV. Each episode is oriented to the spectators by checking their knowledge and skills in different spheres. The host of the game was Antonya Chukova. Her part was to ask questions during the show. The spectators were calling in real time and answered her questions, and the true answers gave them a prize. The game was available for the subscribers of all mobile operators.

The Complete Marketing Strategy:

- TV video

- TV show

- Prize pull game

- Technical realization via SMS and IVR calls

 

Partners