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Year: 2011

Realization:

Mobile Marketing through SMS

Mobile Marketing via SMS

PUSH and PULL campaigns



PUSH CAMPAIGNS PUSH - TEXT - OUT


Sending SMS to potential customers through which they will be directly informed about promotions, campaigns, games and so on.
It is necessary to:
Define an offer you want to present to your customers.
Create a text message with a link to the mobile version of the site (landing page) and information for signing out of the campaign.
Send the message to a proper target group.


PULL CAMPAIGNS PULL - TEXT - IN


Potential customers are informed or they declared their will (subscribed) for the specific promotion, game, campaign, etc. Practically, the information spread this way is unlimited since it is demanded by the customer. The neceessary steps here are: 
Define an offer or service that the customer will receive after they send message to a specific number
Promote your offer by a key word and short number.
The interested customers have to send the key word to the short number and they receive the offer.
The customers receive a text confirmation and link to the mobile version of the site where they can get more information.