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SHOW CATEGORY

Year: 2009

Realization:

Lot

Web Site

Value Addes Services

SMS / IVR Services

SMS Games

Flash applications

Big Cash 1

The Most Successful SMS Game in Bulgaria


 

CONCEPT

 
E-CARD created the concept for the Big Cash -- a unique SMS based game of questions and answers. 


REALIZATION

 
According to the game rules, the participants show their knowledge and skills in answering questions with two possible answers (correct and false). For every correct answer given, the participant gains a certain amount of points. Every point increases the chance for the participant to win a prize – daily, weekly, monthly, or the big prize.

We developed the game software and communicated with the users through an innovative cross media approach in several directions: TV spot and TV show, testimonials approving the trustful and transparent way the winners are chosen. We launched Internet website to promote the game and to present the winners.

RESULTS

 
We achieved the best result from SMS game in Bulgaria:

Game period - 97 days
Attracting more than 900 000 unique participants

 

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