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www.smszamilioni.bg

Year: 2010

Realization:

Lot

Web Site

SMS / IVR Services

SMS Games

Lower Thirds and Croll for TV

Mobile Game Marketing

SMS for Millions

Unique Gambling SMS Game


CONCEPT

A SMS game, which combines the thrill of gambling with a quiz game. Players have to rely on their knowledge to increase their chances of winning. 
The game is an original project - both concept and game play. It guarantees the players the opportunity to win one of the many prizes.

REALIZATION

The project started with the development of the logo and the game wrap. Our partners from eDesign graphic studio had to overcome a number of challenges due to the specifics of the game. The next stage was to develop a strategy to promote the game in the media and make a TV commercial.
In the meantime, we recorded IVR messages, prepared the question database for the players and defined the game rules. We produced Flash tiles for the TV broadcasts, scroll bars for the announcement of the conditions for participation and many other small details, which were important for the success of the project.
Part of building trust in the game was the daily TV show, hosted by Niki Kanchev. We had to design and build a professional TV studio as well as approve the scripts with the team of the show. 
A key part of the project was the web site. It presents the rules of the game, the prizes, videos of the prize draws and interviews with the winners.
Results: The game is active until the end of 2010.

Partners