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145.bg

Year: 2011

Realization:

SMS / IVR Registration

SMS / IVR Services

SMS Games

BECOME A MILLIONAIRE

SMS game



CONCEPT


The concept of "BECOME A MILLIONAIRE" was developed entirely by the teams of E-CARD and New Games. One can register and participate in the game via a call or sms from their mobile phone. There are numerous daily prizes as well as a prize of 1 MILLION Leva at the end of the game. 


REALIZATION
 
The game is available to all subscribers of the three mobile operators - Mtel, Globul and Vivacom. Based on their knowledge and skills, participants answer questions by SMS or a call. With each correct answer the participant can earn daily prizes of 10 000, 15 000 and 50 000 leva, 20 000 and 100 000 leva weekly, and the grand prize of 1 MILLION at the end of the game. 

The game is carried out under a license issued by the National Gambling Commission.


MARKETING STRATEGY
 
- TV promo 
- TV show 
- Individualized communication by phone call
- Individualized SMS communication 
- Texts for SMS messages in the game 
- Website to promote the game and present the winners 
- Prize Pool Game

Client

Partners