According to the latest research, mobile phone owners around the world are more than 4 billion, which is three times more than those who use television or Internet. A mobile phone is in every potential client’s pocket; therefore, the big companies’ attention is directed to mobile marketing. 

MM has proven to be an extremely powerful tool for easy and quick targeting of potential customers. That is easily demonstrated by the activity of the consumers. It can be used as guidance to the companies what and to whom to offer.

Any mobile device – phone, PDA, Netbook, etc. gives  the possibility for intensive communication via SMS, MMS, Bluetooth, WAP and so on. 

The main goal of mobile marketing is to assist the consumer while maling a choice of products and services. The results shown when it comes to recognition of the brand and brand loyalty attract make more and more companies to use MM in communication with their potential clients.