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This is the first game in Bulgaria which is realized both with call and SMS from mobile phone.

Year: 2011

Realization:

Value Addes Services

SMS / IVR Services

SMS Games

Call TV Formats Implementation

INSTANT MONEY

The first SMS game in Bulgaria



CONCEPTION

The unique concept of "Instant money" was developed entirely by the teams of E-card and New Games. 
The concept presents some innovative approaches, including participate in the game with call from the mobile phone and instant profits.
"Instant money" is the first game in Bulgaria, which is realized with call from mobile phone. The participation in the game is done by communication with the most popular TV host in Bulgaria Niki Kanchev. He asks  questions to the players and they have the opportunities to choose from 2 possible answers. With each correct answer one player could win instantly profits between 100 and 10 000 leva, as well as bigger profit between 10 000 and 90 000 leva by lot, broadcasted on Nova Television. 
The game takes place with the license issued by the State Commission on Gambling.

REALIZATION

The game is available to the subscribers of the three mobile operators - Mtel, Globul and Vivacom. Through the knowledge and skills the players answer to the questions by SMS or call. With each correct answer the participant can earn between 100 and 10 000 leva instant profits, daily  profits between 10 000 and 30 000, weekly profits of 21 000 leva monthly jackpot, which starts from 50 000 euro and reached over 93 000.
At the daily TV show broadcasted on NTV are presented every day winners with the biggest profits from the previous day. Their task is also to choose the new winners. These involvements of the winners build confidence in the game and contribute to its transparency.

MARKETING STRATEGY

- TV video 
- TV show for selecting and awarding the winners 
- Mobile Marketing 
- Individual communication by phone call
- Individual SMS communication 
- Texts for SMS messages in the game 
- Website promoting the game and  where are presented the winners 
- Prize Pool Game 

RESULTS

- The most effective SMS game in Bulgaria 
- Profits of over 1.2 million just 44 days 
- Number of participants - over 300 000 
- Duration of game - 44 days

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