Deal or Deal

16 March 2007

British American Tobacco, as a client of advertising agency Ogilvy, entrust to E-CARD the realization of the campaign, aim to increase the sales of tobacco products of BAT. The software platform processing the entry SMS and the unique merchant codes were developed by the requirements of the Ogilvy.

During the campaign which will last till the end of the year, every merchant which sales BAT products will receive points on his account. Based on the points collected the merchant will be able to choose and get a present. At the end of the campaign 3 of all participants will win a luxury trip to Las Vegas, London, Tunis or one of the 4 Metro or OMV vouchers for 2000 BGN.