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SHOW CATEGORY

Year: 2011

Realization:

Couponing

Mobile Couponing

Mobile Marketing


Couponing is quickly gaining popularity in marketers’ tools as it gives the possibility to reach potential customers in a way as to provide rapid return of the investments and to build loyalty to the brand or product.


Mobile coupons or vouchers can be promoted via the standard communication channels – radio, TV, media, internet and so on. The unique advantage of this tool is the possibility to track who, where and how used it. 
Receiving the coupon and its usage allows collecting information about the consumer’s profile. The information can be used in next campaigns or promotions. 


Coupons/Vouchers can be:
• Text coupons/vouchers – the content is text or unique number
• Barcode coupon/voucher – the content is a standard barcode.