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SHOW CATEGORY

Year: 2005

Realization:

Value Addes Services

Lower Thirds and Croll for TV

Call TV Formats Implementation

ALO, STAR ACADEMY

TV interactive game


The whole conception of the show is realized by E-Card.


“Alo, Star Academy” is the first TV interactive game in Bulgarian air. The show started with the beginning of the popular TV reality format “Star Academy”, where a lot musical talents were competing for winning the first place. 


The first of this kind game provoked huge spectators’ interest and was tracking by many Bulgarians, who were ready to answer the host’s questions. The actress Marya Silvester and one of the finalists in the first season of Big Brother – Zara, were asking questions in front of the audience. The questions were bound with the reality show. The whole format was live, so every spectator had the chance to connect in real time.


The Complete Marketing Strategy:
- TV video
- TV show
- Prize pull game
- Technical realization via SMS and IVR calls

Client